Facebook is a website we all know and use. We love to message our friends or check out family photos. That said, many of us also use it to communicate with brands we love or hate. If you want to start building relationships with your customers through Facebook, read on.
If you’re having trouble gaining followers, you can offer a sweepstakes in return for their “Like”. Just place the sweepstakes in a tab on your company’s page and have them fill it out with their email address, specifying that only those who Like your page will be eligible for the contest.
Think of Facebook as a dialogue. A lot of people when they begin Facebook marketing, talk AT their audience. You need to talk WITH your audience. Feel like you are having a conversation with them, not like you are announcing things to them. Remember, Facebook is a social medium. You need to be social.
Try having a contest to increase followers on your Facebook page. People love to have the chance to win something. If you offer incentives, like additional entries into the contest for sharing, then you will not only give your current followers something of value, but also increase your visibility when they share your contest.
Create a contest on your Facebook page that only fans of your page can participate in. This will make them excited to come to your page. They may even tell family, friends, or co-workers, meaning you will have more visitors coming to your page. Of course, more visitors means more business!
Do not ignore any questions or comments that are asked of you on Facebook. Begin your answer by thanking them for contacting you; then, provide the information they require. Share links to your site or FAQs page to help answer common questions.
Make regular posts on your Facebook page. Setting up a page, putting in multiple posts on the first day, and then ignoring the page for the next several months will do nothing to improve your business. Set up a schedule for posting that meets your business’s purpose for the Facebook page, and stick to it.
Likes won’t pay your electricity bill, shares won’t bring home the bacon and comments won’t pay your employees’ wages. None of these things directly help you turn a profit. You can easily advertise on Facebook without ever investing in a Facebook business page, so consider other options and how much money they can make you.
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